DESCRIPTION
"adidas announced today a long term partnership with musical super star
Pharrell Williams. The first adidas Originals x Pharrell Williams products
will debut in the Summer of 2014.
This is also the first time adidas has partnered with a designer who owns
their own textile company. adidas will collaborate with Williams' Bionic
Yarn coming from The Vortex Project; an initiative with Parley for the
Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic
Yarn will be used in some of Pharrell's upcoming adidas Originals
products.
"Working with an iconic brand like adidas is such an incredible
opportunity. From the classic track suit, to growing up in Virginia
wearing Stan Smiths, adidas has been a staple in my life. Their pieces are
timeless. This is an exciting partnership for both me and for Bionic Yarn."
Pharrell Williams
adidas welcomes Pharrell into its family and is looking forward to a long
lasting relationship with this extraordinary artist" - adidas Originals
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