Adidas CEO Says Kanye Isn't A Major Source Of Revenue And Issued No Comment On Slavery Statement!

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119,277
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DESCRIPTION

Adidas AG Chief Executive Officer Kasper Rorsted distanced himself from comments about slavery by Kanye West but said the company has not discussed dropping the rapper as a designer. “There clearly are some comments we don’t support,” Rorsted said on a call. The company plans to talk with West about the matter, he said in an interview with Bloomberg TV.

West is very important to the German sportswear maker’s strategy, the CEO said in the interview after the company reported quarterly sales, highlighting the tricky balance companies have to strike when their celebrity brand ambassadors veer off the script.
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