Inside Michael Jordan's Last-Minute Nike Decision That Launched Air Jordan!

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184,339
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DESCRIPTION

Everyone knows about Michael Jordan and Nike, yet few know about the process that led to the perfect marriage between star and brand. It was far from inevitable; in fact, Jordan almost opted for Converse or Adidas, both more established shoe brands at the time. Yet he ultimately chose Nike in 1984, and together they went on to create the signature Air Jordan line and make history. Via Bleacher Report. Posted By Persist

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AIR - Nike Air Jordan Movie (Movie Trailer)

AIR - Nike Air Jordan Movie (Movie Trailer)

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42,775
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Michael Jordan's Son Officially Claims Scottie Pippen's 48 Year Old Ex-Wife!

Michael Jordan's Son Officially Claims Scottie Pippen's 48 Year Old Ex-Wife!

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96,548
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Wild: When Changing Lanes Last Minute Goes Wrong!

Wild: When Changing Lanes Last Minute Goes Wrong!

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298,177
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He's Gone: Rodeo Clown Gets Launched Into The Air By A Raging Bull!

He's Gone: Rodeo Clown Gets Launched Into The Air By A Raging Bull!

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163,820
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That First Punch Looked Personal.. Lori Harvey Was Giving Michael B Jordan That Work In The Boxing Ring!

That First Punch Looked Personal.. Lori Harvey Was Giving Michael B Jordan That Work In The Boxing Ring!

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199,471
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Michael Jordan Is Different.. Comfortably Grabbing Up On Mary J. Blige!

Michael Jordan Is Different.. Comfortably Grabbing Up On Mary J. Blige!

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245,717
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Wear Ya Kicks: DJ Khaled Shows What Happened To The Soles Of His Nike Air Yeezy Shoes After Shelving Them For Over A Decade!

Wear Ya Kicks: DJ Khaled Shows What Happened To The Soles Of His Nike Air Yeezy Shoes After Shelving Them For Over A Decade!

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206,719
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Michael Jordan's 30K Cigar Had Jadakiss Incapacitated!

Michael Jordan's 30K Cigar Had Jadakiss Incapacitated!

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97,214
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Terrifying Moment: Skydivers Parachute Gets Tangled, Makes Last Second Decision To Save His Life!

Terrifying Moment: Skydivers Parachute Gets Tangled, Makes Last Second Decision To Save His Life!

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109,841
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Michael Jordan Breaks Up A Fight Between Wack 100 & Charleston White!

Michael Jordan Breaks Up A Fight Between Wack 100 & Charleston White!

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190,073
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Sha'Carri Richardson Comes In Dead Last At The Nike Prefontaine Classic 100m Race + Post Run Interview!

Sha'Carri Richardson Comes In Dead Last At The Nike Prefontaine Classic 100m Race + Post Run Interview!

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326,842
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They Wildin' Out Over The Air Jordan 6 “Carmine” Release In NYC

They Wildin' Out Over The Air Jordan 6 “Carmine” Release In NYC

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285,505
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Sent Her Flying: Fan Gets Launched In The Air After Attempting To Get Into The Octagon At A UFC Event!

Sent Her Flying: Fan Gets Launched In The Air After Attempting To Get Into The Octagon At A UFC Event!

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173,766
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The GOAT Speaks Out: Michael Jordan Didn't Hesitate To Let His Feelings Be Known About His Son Marcus Dating Scottie Pippen's Ex, Larsa!

The GOAT Speaks Out: Michael Jordan Didn't Hesitate To Let His Feelings Be Known About His Son Marcus Dating Scottie Pippen's Ex, Larsa!

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189,339
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Michael Jordan Turns Down Young Fans Trying To Get A Pic!

Michael Jordan Turns Down Young Fans Trying To Get A Pic!

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114,895
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Tom Clancy's - Without Remorse (Starring Michael B. Jordan & Lauren London) (Trailer)

Tom Clancy's - Without Remorse (Starring Michael B. Jordan & Lauren London) (Trailer)

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203,724
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Good Investment? French Montana Drops $200,000 On Louis Vuitton Nike Air Force 1’s!

Good Investment? French Montana Drops $200,000 On Louis Vuitton Nike Air Force 1’s!

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82,309
date submitted
Kanye West Responds To Backlash For Selling Yeezy Gap Clothing In Large Construction Bags! "I'm Not Here To Sit Up & Apologize About My Ideas"

Kanye West Responds To Backlash For Selling Yeezy Gap Clothing In Large Construction Bags! "I'm Not Here To Sit Up & Apologize About My Ideas"

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134,762
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Wait A Minute: Akademiks Finds Out On Stream That Meek Mill & Usher Maybe The Redacted Names In A Lawsuit That Had Sexual Relations With Diddy!

Wait A Minute: Akademiks Finds Out On Stream That Meek Mill & Usher Maybe The Redacted Names In A Lawsuit That Had Sexual Relations With Diddy!

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161,638
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They Done Spotted Michael Jordan Outside His Bahamas Home While On A Cruise!

They Done Spotted Michael Jordan Outside His Bahamas Home While On A Cruise!

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123,367
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What In The Multi-Verse: Michael Jordan's Clone Pulled Up To LA Fitness!

What In The Multi-Verse: Michael Jordan's Clone Pulled Up To LA Fitness!

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175,592
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Rich Paul Pulls Out The Whiteboard And Schools Max Kellerman On How Nike And Gatorade Created The Jordan Empire

NIKE X GATORADE MAGIC Rich Paul Pulls Out The Whiteboard And Schools Max Kellerman On How Nike And Gatorade Created The Jordan Empire

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113,472
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Drake Pulls Rare 1986 Fleer Michael Jordan Rookie Card Worth Up To $700K USD!

Drake Pulls Rare 1986 Fleer Michael Jordan Rookie Card Worth Up To $700K USD!

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126,979
date submitted
Cordae Says Michael B Jordan Gave Him Lori Harvey's Basketball Game Ticket After She Broke Up With Him... Jordan Reportedly Wanted Marriage!

Cordae Says Michael B Jordan Gave Him Lori Harvey's Basketball Game Ticket After She Broke Up With Him... Jordan Reportedly Wanted Marriage!

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151,296
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Trick Daddy Is Nearly In Tears After His Expensive Jordan Collection Crumbles To Dust, Says Nike Has Some Explaining To Do!

A SNEAKERHEAD'S NIGHTMARE Trick Daddy Is Nearly In Tears After His Expensive Jordan Collection Crumbles To Dust, Says Nike Has Some Explaining To Do!

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150,296
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This Ain't It: Malika Andrews Shows Off The New Jordan MVP Trophy And Social Media Ain't Feelin It!

This Ain't It: Malika Andrews Shows Off The New Jordan MVP Trophy And Social Media Ain't Feelin It!

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118,651
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Angela Bassett’s Son Does The "Favorite Celebrity Is Dead" Prank On Her Mother... Tells Her That Michael B. Jordan Died!

Angela Bassett’s Son Does The "Favorite Celebrity Is Dead" Prank On Her Mother... Tells Her That Michael B. Jordan Died!

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123,743
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Michael Jordan’s Son, Marcus, Arrested For DUI & Cocaine Possession… Tried Using His Dad’s Name To Dodge Jail But It Didn’t Work! (Body Cam Footage)

Michael Jordan’s Son, Marcus, Arrested For DUI & Cocaine Possession… Tried Using His Dad’s Name To Dodge Jail But It Didn’t Work! (Body Cam Footage)

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63,566
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Slow Down Big Fella.. Buddy Bit Off More Than He Could Chew, But Pride Kicked In Last Minute!

Slow Down Big Fella.. Buddy Bit Off More Than He Could Chew, But Pride Kicked In Last Minute!

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181,347
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Angela Bassett's Son Makes Apology Video After Michael B. Jordan Death Prank!

Angela Bassett's Son Makes Apology Video After Michael B. Jordan Death Prank!

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80,818
date submitted
Inside Job? Thieves Steal $2 Million Worth Of Jewels In Less Than A Minute!

Inside Job? Thieves Steal $2 Million Worth Of Jewels In Less Than A Minute!

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102,772
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At The Same Damn Time: Jonathan Majors & Michael B. Jordan Were Focused On Them Cheeks As The Interviewer Was Leaving!

At The Same Damn Time: Jonathan Majors & Michael B. Jordan Were Focused On Them Cheeks As The Interviewer Was Leaving!

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365,639
date submitted
"That Was My Best Friend" Charles Barkley Says Honesty Is The Reason Why He's No Longer Friends With Michael Jordan + Calling Out Unvaccinated Players

"That Was My Best Friend" Charles Barkley Says Honesty Is The Reason Why He's No Longer Friends With Michael Jordan + Calling Out Unvaccinated Players

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194,451
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Inside Job? Armed Thieves Raid A Nike Warehouse In Memphis.. Reportedly Stole Hundreds Of Shoes!

Inside Job? Armed Thieves Raid A Nike Warehouse In Memphis.. Reportedly Stole Hundreds Of Shoes!

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83,991
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In 2005... Jordan Took A Shot At 20yr Old Lebron James On Oprah Show... Saying James Didn't Earn His Nike Deal Like He Did!

In 2005... Jordan Took A Shot At 20yr Old Lebron James On Oprah Show... Saying James Didn't Earn His Nike Deal Like He Did!

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186,088
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Ungrateful Or He Got A Point? Chick Gifts Her BF A Nike Tech Suit, Shirts & Air Force 1s For Xmas & This Was His Reaction!

Ungrateful Or He Got A Point? Chick Gifts Her BF A Nike Tech Suit, Shirts & Air Force 1s For Xmas & This Was His Reaction!

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233,766
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Man Breaks Down Why Michael Jordan Sold The Hornets... Claims The Goat Is Going Broke Because Of Gambling!

Man Breaks Down Why Michael Jordan Sold The Hornets... Claims The Goat Is Going Broke Because Of Gambling!

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133,055
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The Food Was Definitely Good: Unc Was Sweating At Thanksgiving Dinner Like Flu Game Michael Jordan!

The Food Was Definitely Good: Unc Was Sweating At Thanksgiving Dinner Like Flu Game Michael Jordan!

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77,174
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Isiah Thomas Will Forever Be Hurt: How His Convo With Magic Went... When He Saw Michael Jordan! (Voice-Over)

Isiah Thomas Will Forever Be Hurt: How His Convo With Magic Went... When He Saw Michael Jordan! (Voice-Over)

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148,251
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Wait For It: Buddy's Jeweler Got Some Explaining To Do!

Wait For It: Buddy's Jeweler Got Some Explaining To Do!

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434,054
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