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Boston artist/producer Newm Nera releases a new music video directed by Sebastien Nieves for the self-produced track entitled "For The Money", from upcoming conceptual project I Dreamt Young, Of Flying which creatively uses social issues in a metaphorical sense to gravity and the determination to rise above it, sharing a heightened perspective as a themed juxtaposition within a story of other broad topics.
In an unforeseen compelling plot twist, Newm depicts a fictional story based on real life situations showing the detrimental effects caused by money such as greed and the great lengths in which one may go to achieve it. This video takes you on a journey as friend, turned traitor, turned set up detective is routed by the obsession of acquiring money.
With scenes shot in South Boston, where actor Johnny Depp plays notorious Boston gangster Whitey Bulger in critically acclaimed crime film Black Mass,"For The Money" is the antithesis of the generic cash-flaunting bravado generally found in music videos, offering a different heightened perspective of just how evil money can be. Starting each of both verses posing the question "What success mean to you?", Newm is challenging happiness as having nothing to do with a monetary value or tangible item.