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Say What? Coca-Cola Will Launch Its First Ever Alcoholic Drink To Compete In Japan!

views
73,457
date submitted
Mar 07, 2018
DESCRIPTION

Coca-Cola will introduce the first alcoholic drink in the company's 125-year history, tapping into a growing trend in Japan for mildly intoxicating drink mixes. But if you were thinking rum and Coke, you would be wrong. Instead, the new brand will compete in a category known as Chu-Hi, a canned drink, the main ingredient of which is a vodka-like distillation of rice, barley and potatoes known as shōchū. Posted By Persist

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